Most AdWords Management companies want you to believe that AdWords management is about niche research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small part of the AdWords puzzle. Centering on it and keyword list building alone can be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on niche research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to keep miles away from AdWords management firms that go so on regarding their “market and keyword research”. Niche research can be VERY expensive if it’s not done the right way. I see it as being a crutch for a lot of AdWords management companies. After all, how hard can it be to construct a large keyword list, sit back and watch as being a client spends countless dollars testing out a new list then simply seeing which search phrases are profitable or otherwise not.
My point is keyword research is one thing that is very cost efficient and will not require a bunch of wasteful spending. Additionally it is something that should be done very gradually to stop wasteful spending on considerable amounts of keywords that don’t convert into sales or clicks. (This would damage your campaign history too).
Watch Out- If you come across a company that covers niche research without telling you concerning the following things, watch out. When they don’t mention these next few thing to you then 1) they don’t have what it requires to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you personally…Whatsoever.
AdWords Management is not really About Keyword Research
In reality Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management for the reason that Google HATES campaigns that have little if any adgroup relevancy. No matter how several hours it will take to set a campaign up like this, even if this a whole new keyword list your campaigns should be set with perfect relevancy. Each keyword should be put in an adgroup all alone or either be placed into an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s an important step in decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how many times absence of ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, needless to say and expects to see that the ads are perfectly related to the keyword that was searched on. Each of keywords an ad written specifically for that individual keyword using the keyword searched on appearing at least 2 times in the ad. Why don’t AdWords management companies tell you about this? It is a crucial a part of keyword research! First of all you can get sorry results and high click costs if your ads don’t have perfect relevancy! Secondly how can you possibly get accurate comes from “Keyword Research” if you’re contaminating your homework with ads that do not convert and this cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of a lot to use keyword research. Think about it… Precisely what is the entire purpose? The objective of niche research is to look for which keywords are:
A-Profitable (Are People searching under this keyword looking to purchase my product?)
B-Affordable- (Providing an excellent return on your click cost investment)
C-HORRIBLE – (You have to find which search phrases usually are not providing you with targeted traffic and sales. You know, those which cost a great deal money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is when with a mix of special programming and Search Engine Optimization, you make your landing page perfectly relevant to your keyword list. This keeps customers on your site longer and makes Google charge you far lower costs per click. Whatever you decide to do make certain you don’t fall for the entire “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” minus the strategies I mentioned above.
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