Facebook “Like” sellers have existed since the Like was presented in 2009, and it offered a way for users to show their support for a person or company while burning a fraction of a calorie. Some companies, such as Burberry and Levi’s, have over ten million likes. Still, likes don’t necessarily mean anything when it comes to usefulness. Sure, if all you just want is to appear popular, then a high like count can get you there.
On the other hand, in order to actually gain a specific goal with your Facebook Group, you’ll want to look beyond quantity.
The strength of the Facebook Like
In a way, a Facebook Like is to reach just what a backlink would be to rank in Google. Facebook’s ever-aware backend is analyzing your engagement all the time. The more likes you receive, the greater reach you’ll have, and the more your content is shared. It’s a cycle, and it also can help you build immense brand awareness.
PTAT, or People Speaking About This, which is a part of Facebook’s algorithm, is actually a way of measuring fan engagement, and likes feature heavily in their calculation. However, it’s essential to recognize that not all likes are created equal. Should your group is populated by accounts that never interact with you, your PTAT score will fall.
Once this happens, you’ll end up paying more for Facebook ads and reaching a tiny fraction of your fanbase with your posts. A higher PTAT score, on the other hand, will probably be associated with increased sales and brand ambassadorship. The reality is that when people like your content, they’re more likely to order from you later on.
Actually, you can consider the Facebook Like as the first step in a valuable sales funnel. Real fans will engage together with your high-quality content, and they’ll more readily join your mailing list. From there, you’re free to build a relationship which could lead to numerous sales.
Many Facebook Like merchants claim to give you likes from “real” people. The truth is that even if they are real, flesh and blood people, they’re likely acquiring a few pennies through the merchant to like your content. Which means that they don’t care what you are about, or what you have to offer.
These folks will be low-engagement fans, and they’ll drag your PTAT score down into oblivion. In the worst case, these merchants offer “bot” likes. That is, the likes come from unmanned Facebook accounts. Facebook can identify these ghost accounts with ease, as well as any likes received from them are virtually worthless.
How to proceed
Facebook could have you solve this quandary by paying them to present your content to targeted individuals. At the end of the day, this may function as the only viable solution for quickly amassing a genuine following. These people will have expressed an interest inside your niche, and they are generally active Facebook users.
The good thing is that Facebook’s advertising product is extremely effective. You can lower your advertising expenses by paying attention to Facebook Insights. Post your content when much of your fans are online, and begqia engagement improves.
Check to view whether your fans prefer links, images, or videos, and then allow them to have what they desire. When your engagement increases, you’ll have the ability to buy additional likes in a lower price.
Keeping tabs on the social media landscape is pivotal in your success. If you’d like to gain access to even more powerful marketing tips, as well as a way to generate conversion-ready Website marketing prospects monthly, click on the link below to learn more about my done-for-you system.